Privacy Policy

Table of Contents

  1. Who We Are

  2. Scope of This Policy

  3. What Data We Collect

  4. Legal Basis for Processing

  5. How We Use Cookies

  6. Google Consent Mode (how we use it)

  7. Sharing Personal Data with Third Parties

  8. Your Rights (GDPR & CCPA)

  9. Security Measures

  10. Children’s Data

  11. Contact Information

  12. Cookie Settings

  13. Data Retention

1. Who We Are

splzzwpl is the controller of personal data collected via our website and services relating to guitars and accessories.

Company: SPLZZWPL

Address: Room 2106, 21st Floor, Guangming Building, Intersection of Liujiang Road and Qishui Avenue, Tianshan Sub-district, Qibin District, Hebi City, Henan Province
Email: service@splzzwpl.store
Phone: +1 (208) 561-9596
Business hours: Monday–Friday, 10 AM–7 PM EST

2. Scope of This Policy

This policy explains how we collect, use, retain and share personal data from visitors, customers, and other users of our website and services. It applies to users America and describes how we aim to comply with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and U.S. state laws such as the California Consumer Privacy Act (CCPA), where applicable.

3. What Data We Collect

We collect only the information necessary to provide services, complete purchases, and improve user experience. Categories of data include:

Automatically collected (via cookies & similar tech):

  • IP address, device type, browser, operating system

  • Pages viewed, links clicked, session duration, cart actions

  • Device metadata (screen size, user agent)

  • Behavioral data collected by tools such as Hotjar (session recordings, heatmaps, feedback), excluding keystrokes in sensitive fields

Provided by you:

  • Name, email address, phone number

  • Shipping and billing addresses

  • Order details and purchase history

  • Optional form input (support requests, reviews)

Payment information: payment details are processed by third-party payment providers; we do not store full card numbers on our servers.

4. Legal Basis for Processing

When applicable under GDPR, we rely on one or more of the following legal bases:

  • Consent: for non-essential cookies, marketing emails, and certain analytics.

  • Contract performance: to process and fulfill orders (shipping, billing).

  • Legal obligation: to retain accounting and tax records or comply with lawful requests.

  • Legitimate interests: to operate our website, improve services, prevent fraud, and respond to customer inquiries (we balance these interests with user privacy).

For U.S. users, including those in California, we follow CCPA obligations on transparency, access, deletion, and opt-out rights where applicable.

5. How We Use Cookies

Cookies and similar technologies help our site function and let us improve it. We use:

  • Essential cookies: required to enable shopping cart, login, and checkout. These cannot be disabled.

  • Functional cookies: to enable site features (e.g., embedded media, live chat).

  • Analytics cookies: to measure site performance using services such as Google Analytics and Hotjar. These cookies collect aggregated, non-identifying usage data.

  • Marketing cookies: to personalize advertising and measure campaign effectiveness.

  • Preference cookies: to remember language, currency, and other settings.

You can manage or withdraw consent for non-essential cookies via our Cookie Settings (see section 12).

6. Google Consent Mode (how we use it)

We use Google Consent Mode to respect your cookie preferences while still collecting limited, non-identifying signals that help us measure site performance. In short:

  • Before consent: marketing and analytics cookies are restricted; only minimal, non-identifying metadata may be sent.

  • After consent: analytics and advertising features may be enabled for a richer, consented measurement.

  • Aggregated insights from pre- and post-consent signals may be modeled to improve site performance without identifying individuals.

You may adjust or withdraw consent through our cookie banner or Cookie Settings page.

7. Sharing Personal Data with Third Parties

We share personal data only when needed and with safeguards:

Operational partners and service providers (examples):

  • Payment processors (e.g., Adyen, PayPal, Klarna) — to complete transactions.

  • Email and marketing platforms (e.g., Klaviyo) — to manage communications when you opt in.

  • Hosting and infrastructure (e.g., cloud providers) — to operate the site.

  • Analytics and behavior tools (e.g., Google Analytics, Hotjar) — for aggregated performance insights.

  • Shipping partners (e.g., FedEx, DHL) — to deliver goods.

Legal and safety disclosures: we may disclose data to comply with a legal obligation, protect our rights, or respond to lawful requests.

International transfers: when data is transferred outside your country (for example, to service providers in other jurisdictions), we implement appropriate safeguards (EU Standard Contractual Clauses, or other legal mechanisms) to maintain a comparable level of protection.

8. Your Rights 

Depending on your location, you may have rights including:

Under CCPA (California residents):

  • Right to know what categories of personal data are collected and why

  • Right to access the specific personal data collected

  • Right to request deletion of personal data

  • Right to opt-out of sale or sharing 

  • Right to non-discrimination for exercising rights

To exercise any of these rights, or to ask questions, contact us at service@splzzwpl.store. We will validate requests to the extent required by law and respond within applicable timeframes.

9. Security Measures

We apply reasonable technical and organizational controls to protect personal data, including:

  • Encryption in transit (TLS/SSL)

  • Access controls and limited internal access rights

  • Regular security reviews and vendor assessments

  • Hotjar and similar tools are used with privacy-protecting settings (IP masking, suppression of sensitive fields)

While we strive to protect data, no electronic system can be guaranteed fully secure. If a security incident affects your personal data, we will follow applicable notification requirements.

10. Children’s Data

Our products are not targeted at children under 13. We do not knowingly collect personal data from children under 13. If we learn that we have collected information from a child without parental consent, we will take steps to delete it. Parents or guardians may contact us to request deletion or access.

11. Contact Information

For privacy inquiries or to exercise your data rights:

Company: SPLZZWPL

Address: Room 2106, 21st Floor, Guangming Building, Intersection of Liujiang Road and Qishui Avenue, Tianshan Sub-district, Qibin District, Hebi City, Henan Province
Email: service@splzzwpl.store
Phone: +1 (208) 561-9596
Business hours: Monday–Friday, 10 AM–7 PM EST

12. Cookie Settings

You can update your cookie preferences at any time via the Privacy & Cookie Settings link on our website. For Hotjar opt-out and more information about behavior tracking, you may follow Hotjar’s opt-out instructions on their site.

13. Data Retention

We retain personal data only as long as necessary for the purpose it was collected and to meet legal or accounting obligations:

  • Order and accounting records: typically retained up to 7 years where required for tax and audit compliance.

  • Marketing consents and lists: kept until you unsubscribe or withdraw consent.

  • Analytics data: typically retained for up to 14 months unless otherwise stated.

  • Behavioral recordings (Hotjar): retained up to 365 days before automatic deletion, unless you change settings.